

'The Not So Happy Bird' by Parra — 2 editions of 25 porcelain sculptures
My personal experience of art toy collecting is evolving, and I recently stumbled upon a new reason to love Belgium. Some of you know I have a nichey affinity for Belgium’s contributions to post-punk/new wave music history. Now, I find myself fascinated by a cutting edge creative agency based in Ghent. Their name is Toykyo, which is a compound eggcorn [Editor's note: Eggheads feel free to correct my linguistic malapropism, see I did it again!] for two things I love: Toys and Tokyo. Aha, but Toykyo doesn’t limit themselves to toys! Based on the belief that “creativity and clarity are the keys to successful design,” the small company has created sculptures, murals, illustrations, installations, packaging and apparel for clients as diverse as Jean-Paul Gaultier and Adidas.

'Billy Jr.' by Bue, limited & hand-painted series, sculpted by Kaiser
I’d previously seen some of Bue’s custom toys and his illustration for The Ark. But it was while researching Toykyo’s new Not So Happy Birds (by Dutch designer Parra) that I realized these were the folks responsible for my current obsession with Darcel’s fiberglass. Naturally, I had to get in touch with Mathieu Van Damme immediately and find out all about Toykyo! This is the beginning of a beautiful love story. Click all the way through for wise words and inspiring imagery.

‘Mr Irony AKA The Rainboner’ handmade sculpture — edition of 9 pieces
JB: When did you get started, and how many people work for your agency?
MVD: We started in 2006 with two people: Mathieu Van Damme & Benjamin Van Oost. We are now working with two freelance artists, pointdextr and Bue, as part of Toykyo.

'Dirty Hairy' print, T-shirt and pillows, limited edition by Bue

‘Don’t Worry Be Hairy’ – handmade pillows – edition of 25 by Bue
How did the collaborations with Parra come about?
We first did an expo back in 2006 with Parra. Then in 2007, we produced a limited sticker box that paved us the way for a long time…

Designed by Parra, sculpted by Kaiser
What are the challenges of bringing graphic design into 3 dimensions (in fiberglass)?
For me, it’s a natural evolution to bring graphic design into 3D sculptures. Our ambition is to take it even further and try to make furniture design with different artists in the future. A lot of graphic designers/artists never thought about how their artwork would look in 3D. We would like to go on on this path, so keep your eyes peeled because there are some new interesting projects in the making…

‘Moody’ character by Superdeux, sculpted by Kaiser
What do you call the 3D objects you produce?
We don’t really have a name for it, but we call it sculpture or art design objects. They are basically all hand made and a lot of work to produce in small runs, especially the 1-off big sculptures. We are also looking into making other objects like lamps, mirrors, furniture… in the future. We didn’t have a real goal when we started this. It just grew naturally out of passion. Before, we did a lot of screen printing and other stuff with artists. This was like a natural evolution for us.

‘Billy the Cone’ character by Bue, sculpted by Kaiser
Where do you see these art objects on the spectrum if you consider $20 million Jeff Koons sculptures on one end and $80 Dunnys on the other?
I really have no idea where we’ll be in the future. I guess the prices are very much related to the fame or recognition of the artist (number of expos, which galleries are picking it up…) Also the material that is used and the number of multiples…I think some items will definitely go up in price and others will not; same as in the art toy industry.

‘The Vader Project’ — custom Darth Vader helmets by Pointdextr & Kaiser
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